Yellowberry is a bra company for teen and tween girls, founded and run by Megan Grassell. The idea stemmed from Megan's 13-year-old sister being unable to find bras that fit her growing body (a struggle I'm sure all us girls remember from our tween years.) She founded Yellowberry at the age of 17 (wow!) to help girls feel confident in their bodies, and not feel pressure from society to be hyper-sexualized at such a young age.
BTW: The bras are super comfortable.
HelloFlo is a company that ships a box of period supplies to a subscriber every month on their cycle, founded and run by Naama Bloom. The idea for this company came from the frustration Naama faced when having her period and her need to walk through the office with a see-through bag of tampons. She created HelloFlo as a reminder service for your period (like those period diary apps) that also ships the supplies at the right time. HelloFlo is a great service for both young girls just beginning their menstrual cycles and experienced women.
GoldieBlox is an engineering-based toy company especially for young girls, founded and run by Debbie Sterling. This company aims to interest girls in the STEM (Science, Technology, Engineering, and Mathematics) fields. Men substantially outnumber women in these fields, and a reason behind that is girls are told from a young age that science and math are "male" or "boy" interests, and that they can't possibly have any interest in or be good at them. But this couldn't be more wrong. There are SO many girls who are good at science and engineering. I know firsthand, as I am on the planning committee for an annual women in engineering symposium, called WISE (Women's Innovation Symposium in Engineering), held at my school, and there are so many amazing girls in attendance each year.
Queerbook Committee is a company that creates coloring books that are supportive of all genders and sexualities, run by Jacinta Bunnell. Titles include: Sometimes the Spoon Runs Away With Another Spoon, Girls Are Not Chicks, Girls Will Be Boys Will Be Girls Will Be..., and The Big Gay Alphabet Coloring Book. These books challenge gender and sexuality stereotypes alike. If you know of any children (regardless of gender), these books will teach them to be accepting of everyone. Yay for indirect lessons about tolerance!
Dear Kate is an undergarment company designed for women having their periods, founded and run by chemical engineer Julie Sygiel. She had the idea to create undergarments that protected women from those embarrassing accidents we all know and love (I once got my period in band class while wearing white jeans. Yikes.) Each pair of underwear is completely leak-resistant and apparently super comfortable (I've never owned a pair but it is my birthday in a week, so...) These products are perfect for young girls just beginning their periods, and like HelloFlo, also appeal to grown women.
Similar to GoldieBlox, Roominate is a company that aims to make the STEM fields more accessible and of interest to young girls. Founded and run by engineers Alice Brooks and Bettina Chen, this company was seen on Shark Tank, the popular TV show in which entrepreneurs present their ideas to owners of industry empires in the hopes that they will invest in their projects. Roominate makes toys that include activities such as building, circuits, crafts, and stories to teach "hands-on problem solving, spatial and fine motor skills, self-confidence, creativity, [and] basic circuitry."